Samuel & Sons
material clarity through order and proportion
New York, NY
Miami, FL
Atlanta, GA
Dallas, TX
Boston, MA
London, UK
Los Angeles, CA
New Interior Showrooms & Showroom Renovations
Developed in collaboration with Samuel & Sons, these showroom environments are organized to support the clear presentation of an extensive and varied product line. With a broad range of trims spanning numerous materials, colors, and profiles, the spaces require a display strategy that is both systematic and flexible. Each showroom is designed to accommodate this depth of inventory while maintaining visual clarity and ease of navigation for interior designers and clients.
The design of each showroom centers on custom millwork as the primary architectural framework. Integrated shelving, drawers, and display panels are carefully proportioned to organize extensive product collections while maintaining visual order. The millwork establishes a consistent rhythm throughout the space, allowing large quantities of material to be accessed intuitively without overwhelming the interior.
Material palettes are intentionally restrained to support the display of product. Neutral wood tones, refined finishes, and controlled lighting create a calm backdrop that prioritizes color and texture. This approach allows the full range of trims, from silk and wool to wood and specialty fibers, to remain the visual focus.
Despite their functional demands, the showrooms are designed to evoke a residential scale and atmosphere. Spaces are organized to feel intimate and approachable, supporting the way interior designers engage with materials in a more domestic context. Seating areas, layered lighting, and softened transitions between zones reinforce this character, positioning the showroom as both a workspace and a setting for design exploration.
Across locations, the work establishes a consistent spatial language that reflects the brand’s emphasis on craftsmanship, variety, and detail. The result is a series of environments that operate as both efficient display systems and immersive interiors aligned with the needs of the design community.
